Red Bull – Limited Edition – Daniel Ricciardo Packaging

Red Bull Australia is celebrating Formula 1 success story Daniel Ricciardo through a limited-edition line of packaging – an image of Ricciardo will feature on Red Bull cans just ahead of the Australian Grand Prix which will be held in March 2018.

Red Bull has partnered with social media platform Snap Chat to release a Daniel Ricciardo themed lens – fans that use the lens can win the opportunity to meet Ricciardo at the 2018 Australian Grand Prix.

The limited-edition ‘Dan Can’s’ will be available in both Red Bull classic and sugar-free versions.

Available in the following sizes:

• 250ml cans – ∼$2.85
• 4 pack (4 x 250ml) – ∼$10.75

Located: Energy drinks aisle

Size: As detailed above

Release date: Released

Road test: Untested

Visit website: Not available on Red Bull website at time of writing

Shelf price: As detailed above

Available from: Coles, Woolworths, various IGA/Foodland/independent supermarkets and convenience stores

Distribution: National

jan2018