Supercoat – Dry Dog Food – New Look & Improved Formulas

Purina continues to research ways to improve their products to benefit the life of your dog – As a result of extensive research they have developed a new Supercoat formula – ‘SMARTBLEND’, which they believe delivers even better nutrition for your dog.

Developed by Purina’s expert nutritionists the new Supercoat ‘SMARTBLEND’ formulas are made with the precise combination of nutrients to promote your dogs’ whole body health.

Natural – no artificial colours or flavours
Made with real meat

These new formulas replace Supercoat’s existing range so go to the Supercoat website (link below) to see the new change-over equivalent.

Available in 12 variants:

Puppy – Real Chicken – Specifically formulated for puppies up to 12 months. Provides complete and balanced nutrition, with no artificial colours or flavours, to help give your puppy a healthy start to life – Pack Sizes: 1.5kg – ∼$n/a / 3kg – ∼$14.30 / 7.5kg – ∼$24.00 / 12kg – ∼$n/a / 18kg – ∼$n/a

Lean Body – A scientifically balanced protein to fat ratio, ideal for large breeds.
Growth Support – Specifically formulated to support your large breed puppy growth
Healthy Joints – Natural Glucosamine keeps joints healthy and mobile.
Strong Bones – Calcium helps support strong bone development
Protein: 26% / Fat: 10%

Puppy – Large – Real Chicken – Specifically formulated for large & giant breed puppies up to 24 months. Provides complete and balanced nutrition, with no artificial colours or flavours, to help give your puppy a healthy start to life – Pack sizes: 18kg – ∼$ n/a.

Lean Body – A scientifically balanced protein to fat ratio, ideal for large breeds.
Growth Support – Specifically formulated to support your large breed puppy growth
Healthy Joints – Natural Glucosamine keeps joints healthy and mobile.
Strong Bones – Calcium helps support strong bone development

Adult – Small Breed – Real Chicken – Specifically formulated for small breed dogs, up to 10kg. Provides complete and balanced nutrition, with no artificial colours or flavours, to help keep your dog happy and healthy – Pack sizes: 3kg – ∼$14.30

Active Energy – Added B vitamins to help your small dog use energy efficiently
Metabolism Support – Supports small dogs’ faster metabolism with high levels of protein and fat
Smaller Kibble – Smaller kibble for smaller mouths
Shiny Coat – Omega 3 for healthy skin and a shiny coat
Protein: 25% / Fat: 12%

Adult – Small Breed – Real Beef – Specifically formulated for small breed dogs, up to 10kg. Provides complete and balanced nutrition, with no artificial colours or flavours, to help keep your dog happy and healthy – Pack sizes: 3kg – ∼$14.30 / 7.5kg – ∼$24.00 / 12kg – ∼$n/a

Active Energy – Added B vitamins to help your small dog use energy efficiently
Metabolism support – Supports small dogs’ faster metabolism with high levels of protein and fat
Smaller Kibble – Smaller kibble for smaller mouths
Shiny Coat – Omega 3 for healthy skin and a shiny coat
Protein: 25% / Fat: 12%

Adult – Small Breed – Healthy Weight – Real Chicken – Specifically formulated for less active or overweight dogs, up to 10kg. Provides complete and balanced nutrition, with no artificial colours or flavours, to help keep your dog happy and healthy – Pack sizes: 3kg – ∼$14.30

Energy Efficient – Specially formulated with B vitamins to help small dogs use energy more efficiently.
High Fibre – High in natural fibre to help him feel full.
Calorie Controlled – to help maintain a healthy weight
Healthy Digestion – Keeps his digestive system healthy with natural fibre from beet pulp
Protein: 26% / Fat: 9%

Adult – Real Chicken – Specifically formulated for adult dogs 1 to 7 years. Provides complete and balanced nutrition, with no artificial colours or flavours, to help keep your dog happy and healthy – Pack sizes: 1.5kg – ∼$n/a / 3kg – ∼$14.30 / 7.5kg – ∼$24.00 / 12kg – ∼$n/a / 18kg – ∼$n/a / 20kg – ∼$n/a

Made with Real Chicken
Active Energy – From the goodness of real Australian Chicken
Immune protection – Essential vitamins, minerals and antioxidants for immune protection
Shiny Coat – Contains Omega 3 & 6 fatty acids for healthy skin and shiny coat.
Healthy Digestion – Keeps his digestive system healthy with natural fibre from beet pulp.
Natural – No artificial colours or flavours
Protein: 24% / Fat: 10%

Adult – Real Beef – Specifically formulated for adult dogs 1 to 7 years. Provides complete and balanced nutrition, with no artificial colours or flavours, to help keep your dog happy and healthy – Pack sizes: 1.5kg – ∼$n/a / 3kg – ∼$14.30 / 7.5kg – ∼$24.00 / 12kg – ∼$n/a / 18kg – ∼$n/a / 20kg – ∼$n/a

Active Energy – From the goodness of real Australian Beef
Immune protection – Essential vitamins, minerals and antioxidants for immune protection
Shiny Coat – Contains Omega 3 & 6 fatty acids for healthy skin and shiny coat.
Healthy Digestion – Keeps his digestive system healthy with natural fibre from beet pulp.
Protein: 24% / Fat: 10%

Adult – Active – Real Kangaroo – Specifically formulated for highly active dogs. Provides complete and balanced nutrition, with no artificial colours or flavours, to help keep your dog happy and healthy – Pack sizes: 3kg – ∼$14.30 / 7.5kg – ∼$24.00 / 12kg – ∼$n/a / 18kg – ∼$n/a

Sustained Energy – Sustained energy release from complex carbohydrates
Metabolism Support – Added B vitamins to help support energy metabolism
Muscle Health – Higher protein levels* (compared to Adult Chicken/Beef) to keep his muscles healthy.
Shiny Coat – Contains Omega 3 fatty acids for a healthy skin and shiny coat
Protein: 26% / Fat: 12%

Adult – Large Breed – Real Chicken – Specifically formulated for large & giant breed dogs, larger than 25kg. Provides complete and balanced nutrition, with no artificial colours or flavours, to help keep your dog happy and healthy – Pack sizes: 3kg – ∼$14.30 / 12kg – ∼$n/a / 20kg – ∼$n/a

Lean Body – Appropriate protein to fat ratio to help maintain lean body mass
Healthy Joints – Natural Glucosamine keeps joints healthy and mobile
Strong Bones – Strong bone development from added Calcium
Immune Support – Essential vitamins, minerals and antioxidants for immune protection
Natural – No artificial colours or flavours
Protein: 24% / Fat: 9%

Adult – Healthy Weight – Real Chicken – Specifically formulated for less active or overweight dogs. Provides complete and balanced nutrition, with no artificial colours or flavours, to help keep your dog happy and healthy – Pack sizes: 3kg – ∼$14.30 / 7.5kg – ∼$24.00 / 12kg – ∼$n/a / 18kg – ∼$n/a / 20kg – ∼$n/a

Active Energy – From the goodness of real Australian Chicken
Calorie Controlled – to help maintain a healthy weight
High in Fibre – High in natural fibres to help him feel full
Healthy Digestion – Keeps his digestive system healthy with natural fibre from beet pulp.
Protein: 25% / Fat: 8%

Adult – Senior – Real Fish – Specifically formulated for older dogs from 7 years. Provides complete and balanced nutrition, with no artificial colours or flavours, to help keep your senior dog happy and healthy – Pack sizes: 3kg – ∼$14.30 / 7.5kg – ∼$24.00 / 18kg – ∼$n/a

Healthy Brain – Vitamin E, Omega 3 fatty acids and choline promote healthy brain function
Good Vision – Rich in vitamin A to maintain good vision
Healthy Joints Omega 3 from fish promotes healthy joints and mobility
Lean Body – Scientifically balanced protein to fat ratio specifically for older dogs
Protein: 25% / Fat: 8%

Adult – Sensitive – Real Fish – Specifically formulated for dogs with sensitive skin & stomachs. Provides complete and balanced nutrition, with no artificial colours or flavours, to help keep your dog happy and healthy – Pack sizes: 3kg – ∼$14.30 / 15kg – ∼$n/a

Active Energy – From the goodness of real Fish
Sensitive Skin – Specifically formulated with Omega 3 fatty acids for sensitive skin
Digestive Health – Formulated with a natural prebiotic to help improve digestive health.
Shiny Coat – Contains Omega 3 & 6 fatty acids for a healthy skin and shiny coat
Protein: 24% / Fat: 10%

Also, see Supercoat’s new grain-free varieties: Click Here

Located: Pet food aisle

Size: As detailed above

Release date: Released

Road test: Untested

Visit website: Click Here

Shelf price: As detailed above

Available from: Coles, Woolworths, various IGA/Foodland/independent supermarkets, and various pet stores

Distribution: National